WGU - Education for the People

The goal of the brief was to create a full-funnel campaign in order to address the growing number of people who are growing more distrusting of college. Rather than fight a losing battle, we turned it on it's head and sided with the masses. Our message was simple, school is getting unaffordable and WGU was designed to be the counter-culture alternative to higher education, while still giving you a reputable and affordable degree.